STADIO NAMIBIA: Maximizing National Reach through Strategic Distance Education Campaign with HEKAMI OUTDOOR
Client: STADIO Namibia Industry: Higher Education (Distance Learning) Campaign Objective: Drive national brand awareness and student enrolment Location Coverage: 10 high-visibility national sites Duration: January 2024 Media Format: Mobile Billboard
Background As one of Namibia’s premier providers of distance learning, STADIO Namibia is committed to making quality higher education accessible to learners across all regions. In line with the 2024 academic enrolment window, the institution launched a focused campaign to engage prospective students — particularly school-leaving matriculants and early-career professionals seeking flexible study options.
Challenge To effectively reach a diverse national audience — ranging from urban youth to rural learners — STADIO Namibia required a solution that offered both wide geographic coverage and contextual relevance, without relying solely on traditional, static advertising channels.
Our Solution Enter HEKAMIOUTDOOR — Namibia’s leading mobile billboard advertising partner. Together, we deployed ten (10) mobile billboards across a mix of strategic environments: • Urban centres (e.g. Windhoek, Swakopmund) • Regional towns (e.g. Rundu, Ongwediva, Mariental) • National roadblocks and corridors (e.g. Windhoek-Rehoboth checkpoint) • Retail zones, malls, and CBDs This mobility-first approach enabled STADIO to be visible where it mattered most — in front of daily commuters, shoppers, and foot traffic in high-dwell-time zones.
Results 1. Nationwide Reach: High-frequency exposure across ten diverse regions. 2. Strategic Timing: Launched during peak enrolment season for maximum effect. 3. Audience Precision: Targeted key student segments with contextual presence. 4. Brand Uplift: Reinforced STADIO Namibia as a top-of-mind brand for distance learning. 5. Quantifiable Impact: New student registrations grew from 3,005 to 4,500 — a 49.7% increase, directly tied to the heightened visibility and brand recall enabled by the campaign.
Conclusion This campaign reflects STADIO Namibia’s data-informed, student-centric approach to engagement. By leveraging HEKAMIOUTDOOR’s national network of mobile billboards, the institution has not only expanded its visibility but has also signalled its dedication to innovation, flexibility, and reach. The result? A bold, effective campaign that speaks directly to the aspirations of Namibia’s next generation of learners — and delivers measurable results.