Rossing Namibia: Partners with HEKAMI OUTDOOR to Honour Dr. Sam Nujoma

Client: Rössing Uranium Limited
Industry: Mining (Uranium)
Campaign Objective: National Tribute & Legacy Awareness
Location: Arandis
Duration: One month
Media Format: Mobile Billboards



Challenge
National moments of remembrance call for visibility, dignity, and emotional resonance. Rössing Uranium needed a medium that could effectively capture the spirit of national unity, while delivering a heartfelt tribute to Dr. Nujoma across both urban and peri-urban settings. The tribute had to be visible, respectful, and widely accessible during a reflective period for the country.



Our Solution
HEKAMIOUTDOOR mobilised a fleet of strategically placed mobile billboards featuring Dr. Nujoma’s official mourning portrait and a deeply respectful message from Rössing Uranium. The creative was minimalist and dignified — designed to evoke emotion and reverence while remaining clear and instantly recognisable.



Early Results & Observations
1. High Public Engagement: The campaign has been widely seen and acknowledged by the public, prompting moments of pause, reflection, and appreciation.
2. Nationwide Reach: The mobile billboard moved through diverse communities, ensuring that even those beyond the urban core could participate in honouring Dr. Nujoma’s legacy.
3. Positive Sentiment: Rössing Uranium has received positive feedback from stakeholders, civic leaders, and the public for choosing a respectful and inclusive medium.
4. Cultural Significance: The campaign reinforced national unity and collective memory by visually anchoring Dr. Nujoma’s legacy in everyday spaces.



Conclusion
This tribute campaign highlights how mobile out-of-home media can transcend commercial messaging and serve a higher national purpose. Through this partnership, Rössing Uranium and HEKAMIOUTDOOR demonstrated the power of visual storytelling to honour a towering figure in Namibian history. As the country remembers its Founding Father, HEKAMIOUTDOOR’s billboards continue to move the message — bringing Dr. Nujoma’s enduring legacy to the people, on the ground, where it truly matters.