Rössing Uranium Partners with HEKAMI OUTDOOR to Honour Dr. Sam Nujoma

Rossing Namibia: Partners with HEKAMI OUTDOOR to Honour Dr. Sam Nujoma
Client: Rössing Uranium Limited Industry: Mining (Uranium) Campaign Objective: National Tribute & Legacy Awareness Location: Arandis Duration: One month Media Format: Mobile Billboards
Challenge National moments of remembrance call for visibility, dignity, and emotional resonance. Rössing Uranium needed a medium that could effectively capture the spirit of national unity, while delivering a heartfelt tribute to Dr. Nujoma across both urban and peri-urban settings. The tribute had to be visible, respectful, and widely accessible during a reflective period for the country.
Our Solution HEKAMIOUTDOOR mobilised a fleet of strategically placed mobile billboards featuring Dr. Nujoma’s official mourning portrait and a deeply respectful message from Rössing Uranium. The creative was minimalist and dignified — designed to evoke emotion and reverence while remaining clear and instantly recognisable.
Early Results & Observations 1. High Public Engagement: The campaign has been widely seen and acknowledged by the public, prompting moments of pause, reflection, and appreciation. 2. Nationwide Reach: The mobile billboard moved through diverse communities, ensuring that even those beyond the urban core could participate in honouring Dr. Nujoma’s legacy. 3. Positive Sentiment: Rössing Uranium has received positive feedback from stakeholders, civic leaders, and the public for choosing a respectful and inclusive medium. 4. Cultural Significance: The campaign reinforced national unity and collective memory by visually anchoring Dr. Nujoma’s legacy in everyday spaces.
Conclusion This tribute campaign highlights how mobile out-of-home media can transcend commercial messaging and serve a higher national purpose. Through this partnership, Rössing Uranium and HEKAMIOUTDOOR demonstrated the power of visual storytelling to honour a towering figure in Namibian history. As the country remembers its Founding Father, HEKAMIOUTDOOR’s billboards continue to move the message — bringing Dr. Nujoma’s enduring legacy to the people, on the ground, where it truly matters.