December 2024 – Rössing Uranium understands that corporate responsibility extends beyond business—it’s about making a tangible impact on the communities it serves. In an effort to reinforce road safety while increasing brand awareness, Rössing partnered with HEKAMI OUTDOOR to launch a mobile out-of-home campaign aimed at reaching thousands of motorists during Namibia’s busiest travel period. With the festive season being synonymous with increased road traffic and heightened accident risks, HEKAMI OUTDOOR strategically positioned a mobile billboard at the Swakopmund roadblock—a key checkpoint for travelers entering and exiting the coastal town. This high-traffic location ensured maximum visibility, delivering a clear and urgent message: “Be Safe on the Road.”
By leveraging mobile billboards—designed to create lasting impressions at eye level—Rössing Uranium successfully amplified its road safety message to thousands of commuters daily. This campaign not only strengthened the company’s corporate presence but also demonstrated its commitment to community well-being by actively encouraging responsible driving habits during one of the most crucial times of the year.