December 2024 – HEKAMIOUTDOOR, Namibia’s premier mobile out-of-home (OOH) advertising specialist, turned up the heat this summer with an innovative campaign for MTC, placing the brand front and centre for travelers across Namibia’s busiest roadblocks. This campaign didn’t just advertise – it inspired! Leveraging the unrivalled mobility of HEKAMIOUTDOOR’s billboards, MTC’s message came alive at strategic national roadblocks, including Windhoek-Okapuka, Swakopmund, Oshivelo, and Ongwediva. These hotspots aren’t just checkpoints—they’re opportunities to engage, excite, and convert. As Namibia’s trusted mobile network provider, MTC connected with road trippers and commuters at moments that mattered most. From sparking conversations about connectivity to driving purchase intent for MTC products, every message was carefully crafted to resonate with audiences on the move.With HEKAMIOUTDOOR’s bold and dynamic presence, this campaign transformed roadblocks into unforgettable brand touchpoints. Not only did MTC amplify its brand visibility, but it also built trust and loyalty in a way no static ad could.