Connecting Communities, Powering Progress: MTC × HEKAMIOUTDOOR Regional Retail Awareness & Summer Stars Campaign (Rundu, Divundu & Katima Mulilo)

Industry: Telecommunications & Digital Connectivity
Campaign Duration: 3 Months
Media Format: Mobile Out-of-Home (MOOH) – 3 × Static Mobile Billboards
Primary Locations: Rundu, Divundu, Katima Mulilo
Partners: Mobile Telecommunications Ltd (MTC) × HEKAMIOUTDOOR

Background
MTC, Namibia’s leading mobile and digital communications provider, continues to expand its national retail footprint to bring essential services closer to underserved communities. As part of this drive, new MTC retail stores were opened in Rundu, Divundu, and Katima Mulilo, alongside the rollout of flagship digital products such as SPECTRA Fibre Internet and the nationwide Summer Stars Campaign.

To ensure strong public awareness, local relevance, and 24/7 visibility across high-traffic community areas, MTC partnered with HEKAMIOUTDOOR—Namibia’s leading Mobile Out-of-Home (MOOH) media operator. Three static mobile billboard trailers were strategically deployed within the three towns over a dedicated three-month campaign period.

Campaign Objectives
· Increase community awareness of the newly launched MTC retail stores in Rundu, Divundu, and Katima Mulilo.
· Introduce and promote SPECTRA Fibre Internet and the MTC Summer Stars campaign.
· Deliver messaging in both English and local vernaculars to enhance understanding and cultural authenticity.
· Reach diverse audiences through high-impact roadside visibility across busy trading zones, taxi points, and commuter corridors.
· Strengthen MTC’s regional brand presence across Kavango East and the Zambezi Region.

Deployment Strategy
1. Rundu – Community Awareness for New MTC Retail Store & SPECTRA Internet
· Mobile billboard deployed across high-mobility zones to introduce the second MTC outlet.
· Messaging delivered in English and local vernacular for maximum resonance.
· High-visibility placement reached commuters, shoppers, and small businesses.

2. Divundu – Retail Store Launch & Summer Stars Campaign
· Trailer promoted the new retail outlet and the Summer Stars Campaign.
· Messaging tailored to the Divundu community environment.
· Positioned along the B8 corridor—a key community and cross-regional mobility route.

3. Katima Mulilo – Launch of the New MTC Store
· Billboard announced the new retail store.
· Strategic targeting in areas with high informal trading, taxi activity, and foot traffic.
· Reinforced MTC’s expansion within the Zambezi Region.

Execution & Methodology
· Strategic placement of trailers in high-traffic zones identified jointly with MTC regional teams.
· Localised message translation for accurate and culturally aligned communication.
· Weekly site inspections and photographic reporting.
· Full operational support, maintenance, and uptime management to ensure 24/7 visibility.
· Compliance with local authority and town council placement regulations.

Impact & Outcomes
· Increased foot traffic recorded at all three newly opened MTC stores.
· Significant boost in brand visibility within regions previously underserved by traditional advertising.
· High engagement through relatable messaging delivered in local languages.
· Continuous visibility for 90 days created consistent brand reinforcement.
· Improved digital literacy and awareness about SPECTRA Fibre Internet availability.

Key Success Drivers
· Local-language communication ensured clarity and cultural resonance.
· Mobile billboards offered flexibility and high-impact reach where static OOH infrastructure is limited.
· Strong coordination between MTC and HEKAMIOUTDOOR ensured seamless execution across three distant regions.
· Durable mobile billboard units maintained visibility despite rural terrain and weather conditions.

The MTC × HEKAMIOUTDOOR Regional Retail Awareness & Summer Stars Campaign ensured that the launch of MTC’s new stores and flagship digital products became central to community conversations in Rundu, Divundu, and Katima Mulilo.

Through Mobile Out-of-Home (MOOH) media, the campaign achieved sustained, audience-friendly, and accessible communication—strengthening MTC’s regional footprint and supporting Namibia’s broader digital inclusion agenda.

HEKAMIOUTDOOR once again demonstrated its capability to deliver high-impact, nationwide, and community-centred advertising solutions that empower and inform communities across Namibia.