Ministry of Health COVID-19 Campaign

Mobile Media | National Reach | Audience Impact.

Ministry of Health COVID-19 Campaign

Public health delivered in real time

Ministry of Health and Social Services

Nationwide, National Roadblocks & Border Posts

Results & Emerging Impact

Amplified visibility of the national COVID-19 vaccination drive
Supported the Ministry’s goal to vaccinate 75% of the population
Encouraged behavioural change and public action in real-time

HEKAMIOUTDOOR’s strategic media deployment ensured the success of this urgent national health campaign, proving the agility and power of mobile OOH media in addressing time-sensitive public issues.

Campaign Details

In response to the national imperative to combat COVID-19, the Ministry of Health and Social Services launched a mobile Out-of-Home campaign in November 2022 in partnership with HEKAMIOUTDOOR. The initiative formed part of the broader #KickCovidOutOfNamibia effort to drive vaccination uptake across the country.

Mobile Media | National Reach | Audience Impact.