AMTA: Aims to increase its sillo capacity with a targeted campaign in host towns.
Client: Agro-Marketing & Trade Agency (AMTA) Industry: Agriculture, Trade Campaign Objective: Encourage local farmers to increase production and supply surplus to AMTA Location: Okongo, Tsandi, Omuthiya, Rundu, Katima Mulilo Duration: February 2024 Media Format: Mobile Billboards (5 units)
Challenge Getting the message across to rural and peri-urban farmers in silo-hosting towns required a communication strategy that was both visible and practical — one that could cut through the noise while also guiding farmers to silo locations.
Our Solution HEKAMIOUTDOOR rolled out five branded mobile billboards, each strategically placed near AMTA’s silo sites in Okongo, Tsandi, Omuthiya, Rundu, and Katima Mulilo. These mobile units served a dual purpose: 1. Awareness Building: Promoting AMTA’s purchasing programme and calling on farmers to participate 2. Directional Utility: Acting as visible markers guiding farmers to silo locations The vibrant, informative designs sparked interest and gave AMTA a consistent visual presence in the daily lives of its core audience.
Results 1. Community Visibility: Thousands of daily impressions from farmers, community members, and traders. 2. Actionable Messaging: Farmers were informed, guided, and motivated to engage with AMTA facilities. 3. Brand Strengthening: AMTA reinforced its reputation as a reliable, accessible buyer of local produce. 4. Support for National Goals: The campaign aligned with Namibia’s “Grow Local, Eat Local” and “Farm-to-Table” agendas.
Conclusion The AMTA silo mobilisation campaign showcases how mobile OOH can do more than advertise — it can inform, activate, and guide. With HEKAMIOUTDOOR’s national footprint and agility, AMTA reached its audience effectively in key agricultural hubs. This campaign not only empowered farmers with knowledge and opportunity but also deepened AMTA’s impact as a vital connector in Namibia’s agri-value chain.