February 2024 – The Agro-Marketing & Trade Agency (AMTA) is a specialized agency that coordinates and manages the
marketing and trading of agricultural produce in Namibia. AMTA is utilizing mobile advertising billboards to appeal to local farmers to
produce more and sell their surplus to AMTA. AMTA has secured five (5) strategic locations next to their silos in host towns of Okongo,
Tsandi, Omuthiya, Rundu, and Katima Mulilo, leveraging HEKAMI OUTDOOR’s national footprint in town environments. This approach
provides the brand with the opportunity to effectively reach all demographic segments of Namibians during their daily commute, while
also serving as directional signs to guide local farmers to AMTA silos in each town.
This campaign positions AMTA as an integrated stakeholder providing a fair marketplace for local farmers. It also supports the growing
interest in “farm to table” initiatives and the benefits of consuming locally-sourced produce, with AMTA actively participating in these
efforts. HEKAMI OUTDOOR’s mobile advertising billboards are an ideal medium to deliver campaigns to a targeted local audience as
they reach a diverse audience segment nationally, ensuring that AMTA leverages both the brand-building ability and action- driving
strength of out-of-home advertising.