AMTA: Extends Mobile Billboard Campaign to Sustain Momentum for Local Production
Industry: Agriculture and Trade
Campaign Objective: Sustain mobilisation of local farmers to supply surplus produce to AMTA silos
Primary Locations: Okongo, Tsandi, Omuthiya, Rundu, Katima Mulilo
Duration: May 2025 – April 2026
Media Format: Mobile Billboards (5 Units – Renewed)
Background & Challenge
In February 2024, AMTA partnered with HEKAMIOUTDOOR to drive awareness and participation in its surplus grain purchasing programme. The twelve-month campaign utilised five mobile billboards in strategic silo-hosting towns across the country, creating immediate visibility and actionable impact. Following its success, AMTA renewed the campaign for a further 12-month cycle, this time with refreshed artwork and a long-term community engagement outlook.
Reaching smallholder and communal farmers in Namibia’s rural and peri-urban areas remains a persistent hurdle for public agricultural initiatives. Ensuring these farmers are not only aware of silo operations but also feel confident and encouraged to supply their harvests requires consistent, high-visibility messaging delivered where it matters most.
Our Continued Solution
Building on the original campaign’s success, HEKAMIOUTDOOR redeployed five branded mobile billboards, each strategically stationed near AMTA silo depots in Okongo, Tsandi, Omuthiya, Rundu, and Katima Mulilo. With newly redesigned and locally resonant artwork, each mobile billboard continues to serve two critical functions:
1. Sustained Awareness: Reinforcing AMTA’s role as a trusted buyer while maintaining a visible, grassroots-level presence throughout the agricultural season.
2. On-the-Ground Direction: Guiding farmers directly to silo locations for ease of access and engagement.
These mobile assets are not static installations—they remain agile, adaptable, and ever-present within the flow of community life, rural markets, and harvest seasons.
Results & Emerging Impact
1. Long-Term Visibility: Thousands of daily impressions over a full year, across multiple farming cycles and market days.
2. Farmer Engagement: Continued mobilisation and trust-building among producers, particularly first-time suppliers.
3. Brand Equity: Strengthened AMTA’s public identity as a proactive and accessible facilitator of agri-trade.
4. Policy Alignment: Strong reinforcement of national strategies like Grow Local, Eat Local, Food Self-Sufficiency, and Farm-to-Table.
Conclusion
The extension of this mobile billboard campaign is a clear indicator of its value. By combining high-impact visuals with strategic positioning, HEKAMIOUTDOOR has enabled AMTA to keep its message top-of-mind where it counts—in the heart of Namibia’s food-producing communities. This renewed 12-month engagement exemplifies how mobile Out-of-Home (MOOH) media can deliver not just visibility, but measurable progress toward national food security goals. With continuous presence and community resonance, AMTA is not only calling farmers to action—it’s anchoring itself as a reliable cornerstone in Namibia’s agricultural ecosystem.