Stadio Namibia: Boosts Brand Awareness and Engagement through 'Study with Stadio' Campaign

Client: Stadio Namibia
Industry: Higher Education
Campaign Objective: Student Recruitment & Brand Awareness
Location: Ongwediva, Outapi, Rundu, Oranjemund, Walvis Bay, Swakopmund, Windhoek-Rehoboth Roadblock, Mariental
Duration: February – March 2025
Media Format: 8 Mobile Billboards



Challenge
Cutting through the noise of traditional advertising during the busy enrolment season required a campaign that could not only grab attention but deliver meaningful engagement. Stadio needed to go beyond static placements and directly reach prospective students in the communities they live, travel, and work in.



Our Solution
HEKAMI OUTDOOR deployed eight custom-designed mobile billboards in key student catchment areas—spanning from the far north (Ongwediva, Outapi, Rundu) to the coast (Swakopmund, Walvis Bay, Oranjemund), and south-central corridors (Windhoek-Rehoboth roadblock, Mariental). The billboards featured bold visuals, a strong “Study With Stadio” call to action, and dynamic branding—delivering high recall and immediate visibility. The strategic selection of locations maximised daily impressions, particularly in high-traffic and student-heavy areas.



Results
1. Significant Uptick in Awareness: Noticeable brand visibility across eight key towns and corridors.
2. Direct Engagement: Real-time engagement from communities that rarely encounter tertiary education branding in their daily routes.
3. Enhanced Brand Positioning: Cemented Stadio Namibia’s image as an innovative, accessible, and forward-thinking institution.
4. Media Cut-Through: Outperformed traditional radio, print, and static billboards in both reach and recall.



Conclusion
The Study With Stadio campaign highlights the unmatched ability of mobile out-of-home advertising to engage audiences in their daily environments. By partnering with HEKAMI OUTDOOR, Stadio Namibia transformed everyday commutes into powerful branding moments—proving that education marketing doesn’t have to be confined to campuses or airwaves. When the goal is student connection at scale, mobile OOH delivers.