Driving Targeted Brand Visibility for NETVEND Through Mobile Out-of-Home Media

Industry: Utility Vending & Revenue Management
Campaign Objective: Targeted Awareness & Visibility
Primary Locations: Windhoek–Rehoboth (Inbound and Outbound Traffic Routes)
Duration: Two Months
Media Format: Mobile Billboards (5 Units – Renewed)

Challenge
Despite its cutting-edge solution, NETVEND faced low brand visibility among everyday commuters and residents, many of whom rely on mobile purchases but remain unaware of the available technology. The company needed to position its service where the right audiences could see it—consistently and clearly.

Our Solution
HEKAMIOUTDOOR deployed a targeted mobile Out-of-Home (MOOH) campaign using one advertising trailer, engaging 24-hour traffic in and out of Windhoek. The mobile billboard was designed to be eye-catching, concise, and informative, incorporating a call-to-action that encouraged commuters to “Buy Prepaid Electricity Anytime, Anywhere” using NETVEND.

Results
1. High-Frequency Impressions: Repeated exposure along critical routes increased brand familiarity and recall.
2. Geo-Targeted Reach: Campaign reached thousands of commuters daily in zones with a high concentration of NETVEND’s target demographic.
3. On-the-Go Engagement: Passers-by could easily capture and remember contact details and service instructions due to the clear, bold design.
4. Client Feedback: NETVEND reported increased web traffic and new user sign-ups following the campaign period, attributing a portion of this growth to the enhanced offline visibility driven by HEKAMIOUTDOOR.

Conclusion
The NETVEND campaign is a prime example of how HEKAMIOUTDOOR’s mobile billboard solutions can put a brand exactly where it needs to be—on the move, in front of the right people, at the right time. By targeting Windhoek’s commuter corridors, NETVEND successfully enhanced its reach and strengthened its position as a go-to digital vending platform for Namibia’s urban population.