ECN: Announces Election Dates with Nationwide Mobile Billboard Campaing
Client: Electoral Commission of Namibia (ECN) Industry: Public Sector / Electoral Governance Campaign Objective: Nationwide Voter Information & Mobilisation Location: All 14 Regions of Namibia Duration: Three months Media Format: 27 Mobile Billboards
Challenge With Namibia’s vast and varied geography—spanning dense urban centres and remote rural communities—reaching every eligible voter with timely election information poses a significant logistical challenge. Traditional media channels often fall short in accessibility and visibility, especially in areas with limited infrastructure.
Our Solution HEKAMIOUTDOOR deployed 27 mobile billboards, one of the largest OOH fleets ever mobilised for a single campaign in Namibia. Strategically rolled out across all 14 regions, the campaign ensured visibility in provincial capitals, peri-urban zones, and rural settlements. The billboards prominently displayed the official election date with a clear call-to-action, maximising recall among motorists, pedestrians, and commuters. Designed for visibility and mobility, each trailer served as a moving noticeboard, delivering real-time public information directly to the people.
Results 1. Unmatched Reach: Campaign penetrated even the most remote areas, ensuring no region was left uninformed. 2. Mass Awareness: Reinforced national awareness of election timelines among first-time and returning voters alike. 3. Civic Engagement: Strengthened ECN’s role as a transparent and proactive electoral body committed to democratic participation. 4. Proven Effectiveness: ECN’s repeat engagement with HEKAMI OUTDOOR affirms the effectiveness of mobile billboards in public sector communication.
Conclusion The ECN Election Date Campaign exemplifies how mobile out-of-home media can transcend logistical barriers and unite a nation under a common democratic goal. With unmatched mobility, visibility, and impact, HEKAMI OUTDOOR once again proved to be the trusted partner in delivering essential messages to every corner of Namibia—when it matters most.