September 2024 – After the overwhelming success of the Electoral Commission of Namibia’s (ECN) voter registration drive, which saw 91% of eligible voters (1,467,604) registered, ECN once again chose HEKAMI OUTDOOR to deliver another crucial message – the official date of the presidential and national assembly elections. With 27 mobile billboards deployed across all 14 regions, this nationwide campaign ensures no voter is left uninformed. Whether in bustling urban centres or remote communities, mobile billboards place the election message directly in front of commuters, motorists, and pedestrians—reaching audiences in places other advertising mediums simply cannot. The power of mobile OOH lies in its ability to go where people are and ensure high recall. ECN’s choice of HEKAMI OUTDOOR reinforces that when the goal is to inform the nation, nothing beats the reach, impact, and mobility of OOH advertising.