Green Hydrogen Programme: Namibia’s Green Hydrogen Mobile Billboard Campaign Gains Momentum
Industry: Renewable Energy & Industrialisation
Campaign Objective: Build national awareness and foster public participation in Namibia’s green hydrogen agenda
Primary Locations: All 14 Regions of Namibia
Duration: June 2025 – November 2025
Media Format: Mobile Billboards (17 Units – Nationwide Deployment)
Background & Challenge
Namibia is emerging as a global contender in the green hydrogen economy, driven by abundant renewable resources and visionary government leadership. However, public awareness and understanding of this transformative sector remained relatively low beyond policy circles and urban centres.
To bridge this gap, the Green Hydrogen Programme initiated a strategic, six-month mobile billboard campaign in partnership with HEKAMIOUTDOOR, aiming to take the conversation directly to the people.
The challenge was clear: How do you translate a highly technical and futuristic concept into a relatable national conversation that reaches towns, villages, and rural corridors? Ensuring inclusivity, public ownership, and grassroots understanding became central to the mission.
Our Strategic Solution
In June 2025, HEKAMIOUTDOOR deployed 17 mobile advertising trailers across all 14 regions. With bold visuals, multilingual messaging, and QR code-enabled interactions, each unit was positioned to inform, educate, and inspire public participation.
The mobile billboards serve three primary functions:
1. Public Education: Simplifying and broadcasting the socio-economic and environmental benefits of green hydrogen.
2. Civic Mobilisation: Encouraging citizens to see themselves as stakeholders in a cleaner, greener Namibian economy.
3. Digital Integration: Redirecting the public to the Green Hydrogen Namibia online portal through QR codes for deeper engagement.
These trailers are not static fixtures—they are dynamic, adaptable, and present at high-traffic nodes including border posts, roadblocks, marketplaces, and growth corridors.
Results & Emerging Impact
1. Increased Engagement: A significant rise in public interaction, both offline and online, with the campaign’s content.
2. Web Traffic Growth: Surge in traffic to the Green Hydrogen Namibia website via trailer-linked QR codes.
3. Community Conversations: Regional social media activity referencing campaign visuals and messages.
4. Political Buy-In: Enhanced local and regional leadership support, incorporating green hydrogen into community dialogues.
5. Sector Visibility: Positioning green hydrogen as central to Namibia’s future energy and industrial strategy.
Conclusion
This mobile Out-of-Home campaign has evolved into a powerful national intervention—not only raising awareness, but cultivating participation and pride. By physically bringing the message to the people, the Green Hydrogen Programme has effectively decentralised the green energy narrative and embedded it in community consciousness.
With the campaign continuing through November 2025, its impact is expected to inspire young people, support green skills development, and reinforce Namibia’s identity as Africa’s green industrialisation frontrunner. Through strategic mobility and visibility, HEKAMIOUTDOOR has helped transform a policy priority into a people’s movement.