January 2023 – Mobile Telecommunication Company made a significant impact in the Namibian commuter environment with a focused mobile billboards campaign. Strategically positioning six (6) key sites near Wernhil Shopping Mall, Maerua Mall, Grove Mall in Windhoek, and extending to major northern towns, MTC effectively leverages mobile billboards to drive awareness. Mobile billboards, placed in key commuter nodes and close to shopping malls, prove to be a powerful Out of Home medium, ensuring visibility both up close and from afar. MTC’s commitment to high visibility and impact in the commuter environment demonstrates its understanding of the unique strengths of mobile billboards. The campaign effectively reaches and engages the target market, reinforcing brand awareness and recall among the audience.