MTC – Launches Taamba Advance Credit Campaign in Ongwediva and Swakopmund

Client: Mobile Telecommunications Limited (MTC)
Industry: Telecommunications
Campaign Objective: Promote Taamba Advance Credit Product
Location: Ongwediva & Swakopmund CBDs
Duration: March 2024
Media Format: Mobile Billboards (2 units)

Challenge
Traditional OOH media options in the central business districts of Ongwediva and Swakopmund are limited and often oversaturated. MTC needed a high-impact, flexible solution that could cut through the advertising clutter and connect with the everyday commuter — on foot or behind the wheel.

Our Solution
HEKAMIOUTDOOR deployed two branded mobile billboards, one per town, to take the Taamba message directly to the people. These “travelling canvases” cruised through densely populated business hubs, taxi ranks, shopping areas, and major intersections — ensuring consistent exposure throughout the campaign.

Each billboard was designed with bold visuals and a clear call-to-action to ignite awareness and drive customer engagement.

Results
1. Enhanced Product Awareness: Thousands of daily impressions from pedestrians, drivers, and informal vendors.
2. Localised Targeting: Messaging delivered precisely where the target audience lives, works, and shops.
3. Increased Uptake: Brand visibility translated into greater interest and usage of the Taamba Advance Credit service.
4. Brand Impact: MTC reaffirmed its image as a responsive, innovative service provider that meets customer needs on the ground.

Conclusion
The success of the Taamba Advance Credit Campaign underscores the strategic value of mobile OOH in reaching audiences with precision and creativity. By opting for mobile billboards, MTC not only elevated product awareness but also demonstrated how modern advertising solutions can amplify brand relevance in today’s fast-paced world. A job well done by MTC and HEKAMIOUTDOOR — a partnership built on visibility, innovation, and results.