March 2024 – Namibia’s leading Mobile Telecommunication Company (MTC) has partnered with HEKAMI OUTDOOR to execute a targeted Out of Home campaign that speaks to commuters, pedestrians, and motorists in the busy central business districts (CBDs) of Ongwediva and Swakopmund. The objective of the campaign is to drive increased awareness of MTC’s ‘Taamba Advance Credit’ product. MTC has identified mobile billboards as its preferred media on which to roll out its creative and engage this particular audience. Two mobile billboards have been branded for this campaign, one for each town, ensuring excellent reach. In this way, MTC, as a brand, is able to break through the clutter and effectively reach its targeted audience, maximizing the advertising opportunities that mobile billboards offer, including engaging a vast audience. Mobile billboards provide advertisers with the opportunity to take brand messaging to areas where other forms of Out of Home media are limited, and these ‘travelling canvases’ are highly visible, offering advertisers massive impact and high frequency. Hats off to MTC for seeing the potential in this unique advertising medium and executing effectively.