September 2021 – MTC, the Mobile Telecommunications Company, partnered with HEKAMI OUTDOOR to launch a targeted Out of Home (OOH)
campaign focused on commuters, pedestrians, and motorists. The campaign, spanning fifteen (15) mobile billboards across key
locations in Windhoek, Oshakati, Otjiwarongo, Keetmanshoop, Swakopmund, and Okahandja, strategically maximizes geographical
spread and audience reach. MTC recognizes the unique advantages of mobile billboards, providing a platform to break through the
clutter and effectively engage the targeted audience.
This strategic use of mobile billboards allows MTC to convey its messages both to commuters and pedestrians, enhancing
brand awareness and recall. The campaign showcases MTC’s understanding of the advertising landscape and its
commitment to utilizing innovative mediums for maximum impact.