MTC – Prioritising Maximum Visibility in Coastal Towns

Client: Mobile Telecommunications Company (MTC)
Industry: Telecommunications
Campaign Focus: Business Services Awareness
Media Partner: HEKAMIOUTDOOR
Format: Mobile Billboard Out-of-Home (OOH)
Footprint: Swakopmund & Walvis Bay CBD
Billboards Deployed: Coastal Dominant Sites
Launch Date: October 2022

Campaign Overview
In October 2022, MTC extended its Out-of-Home advertising strategy to Namibia’s prominent coastal towns—Swakopmund and Walvis Bay—through a focused partnership with HEKAMIOUTDOOR. The aim was to amplify the launch of MTC’s business-focused campaign, specifically targeting coastal-based enterprises.

Executive Strategy
Dominant billboard sites were carefully selected within central business districts, ensuring visibility to both local business owners and visiting professionals. The campaign capitalised on:
• High foot and vehicle traffic areas
• Business-rich corridors
• Tourist-frequented environments

Impact & Value
The campaign stood out as one of the most visible and impactful OOH initiatives in Namibia’s coastal regions at the time. It delivered:
• Large-format brand presence
• Reinforced MTC’s business credibility
• Strong engagement with commercial audiences

This effort demonstrated MTC’s strategic commitment to regional relevance, by ensuring coastal business owners remained fully engaged with its value propositions.