MTC: Summer Vibes Hit the Road with HEKAMI OUTDOOR's High-Impact Campaign
Client: Mobile Telecommunications Company (MTC) Industry: Telecommunications Campaign Objective: Brand Visibility, Engagement & Purchase Activation Location: Key National Roadblocks – Windhoek-Okapuka, Swakopmund, Oshivelo, Ongwediva Duration: December 2024 (Summer Campaign) Media Format: Mobile Billboards
Challenge Travelers and commuters often encounter a barrage of advertising messages, especially during peak holiday seasons. MTC’s challenge was to cut through the noise with a dynamic, mobile presence that not only raised brand awareness but also encouraged conversations about connectivity and drove purchase interest for MTC products.
Our Solution HEKAMIOUTDOOR deployed a fleet of mobile billboards at critical national checkpoints including Windhoek-Okapuka, Swakopmund, Oshivelo, and Ongwediva. These locations, frequented by thousands of travelers daily, offered an ideal platform to showcase MTC’s summer messaging in a fresh, engaging format. The campaign visuals were bold, colourful, and carefully crafted to resonate with road trippers and daily commuters alike. HEKAMIOUTDOOR’s mobility allowed MTC’s message to appear where it mattered most, ensuring high frequency and widespread reach.
Results 1. Expanded Reach: Thousands of motorists engaged daily at key travel points, increasing MTC’s brand footprint across Namibia. 2. Enhanced Engagement: The lively campaign messaging sparked conversations around connectivity, driving positive brand sentiment. 3. Conversion Impact: The campaign contributed to increased inquiries and sales of MTC’s summer product offers. 4. Brand Loyalty: By meeting customers in real-world, high-traffic environments, MTC strengthened trust and loyalty beyond traditional advertising.
Conclusion The MTC Summer Vibes campaign exemplifies how HEKAMIOUTDOOR’s mobile out-of-home media can transform everyday journeys into memorable brand experiences. By placing MTC’s message directly in the path of Namibia’s road users, this partnership not only amplified visibility but also deepened customer connection during the nation’s busiest travel season.