September 2024 – NamPower, Namibia’s power utility, has partnered with HEKAMI OUTDOOR, the nation’s leading mobile advertising solutions provider, to launch the PASOP Stay Safe Campaign, putting electrical safety at the heart of everyday life. With electricity being an essential part of daily living, the potential risks must be recognized. Through six strategically placed mobile billboards in high-traffic areas such as Ongwediva, Ondangwa, Eenhana, Opuwo, the Swakopmund/Walvis Bay roadblock, and the Mururani checkpoint, NamPower ensures that the safety message reaches the public where they walk, drive, and shop. These mobile billboards deliver a powerful message in environments where it’s impossible to ignore, generating top-of-mind awareness and encouraging safer interactions with electrical infrastructure. This high-impact visibility proves that mobile billboards are a dynamic, unmissable medium, placing safety at the forefront of public consciousness.