November 2023 – the One Economy Foundation, led by the First Lady of Republic of Namibia, Madam Monica Geingos, collaborated
with HEKAMI OUTDOOR to launch a compelling Out of Home (OOH) campaign addressing social issues.
Utilizing the power of mobile Out-of-Home media, the campaign inspires public participation in building better futures. The creative
execution strategically targets high-profile locations, including taxi/bus ranks, churches, and social events. The campaign’s simplicity
and clarity drive a call to action, encouraging individuals to become positive change catalysts within their communities.
Mobile billboards provide 24-hour visibility, extending the campaign’s impact to key locations and attracting diverse audiences.
The bold imagery employed aims to resonate with Namibia’s strong community spirit, fostering engagement and brand affinity.
The One Economy Foundation’s commitment to making a difference aligns with the current emphasis on social purpose,
promising success stories resulting from this impactful campaign.