January 2024 – STADIO NAMIBIA, a prominent Higher Education Institution offering Distance Education, partnered with
HEKAMI OUTDOOR, Namibia’s leading mobile billboard advertising provider, to implement a comprehensive Out of Home (OOH)
media strategy. STADIO NAMIBIA strategically secured ten (10) prime locations across Namibia, utilizing HEKAMI OUTDOOR’s
extensive national footprint. This geographically targeted approach covers urban areas, town environments, commuter nodes, high
dwell-time shopping malls, retail outlets, CBD locations, and key national roadblocks. This diverse strategy ensures STADIO
NAMIBIA’s brand message reaches all demographic segments during the daily commute, fostering effective engagement.
The campaign, strategically launched at the beginning of the academic year, aligns with the high institution calendar, targeting young
professionals and parents with high school matriculates seeking higher education opportunities. STADIO NAMIBIA’s commitment to
a multi-geography Out of Home strategy showcases their understanding of reaching diverse audience segments nationally.
By leveraging mobile billboards, STADIO NAMIBIA ensures not only brand awareness but also an entry point into the consumer
journey. The static nature of mobile billboards provides complete ownership, fostering brand affinity and enabling impactful, day-today
communication. STADIO NAMIBIA’s approach reflects a dedication to integrating multiple geographies and environments, maximizing
the strength of Out of Home advertising.